Postcards are a great way to market your company to potential and current customers. You can do many creative things to improve the way they are delivered and, subsequently, their effect on the recipient.
Tips for Designing the Perfect Marketing Postcard
i. Have a clear goal in your mind
Before embarking on this journey, you must know what your priorities are and how you plan to achieve your goals. If you don’t have a clear and well-defined goal, then everything will be in vain and your postcards won’t have great meaning. Ask yourself, do you want to engage more organic traffic, promote a limited sale, or something else? Whatever the case is, clear goals will help you design your postcard properly and in a way that truly speaks to your values. What is even better, with the right expert direct mail design services, the whole task will be much easier, as they will help you convey your unique story, brand, and values with the best designs available, and knowing your goals will help you choose the one that reflects your brand the best. These goals will define the whole path and also help you measure your success, as you will know how the audience reacts to your marketing efforts and where you should improve.
ii. Add some personal touch
Postcards are completely different marketing means, as with them, you can make the connection feel more personal and closer, which your customers will value. This will show them you have dedicated time to think about their needs, wishes, and interests, and that you value their respect and dedication to your brand. This significantly boosts engagement and conversion rates, and you can even mention their names, places, past purchases, or anything else that can wake up that emotional spirit in them. You will make people feel seen and valued, and that is what matters the most nowadays when all of us are bombarded with pointless emails, messages, and offers that have no connection to what we really want or wish for.
iii. Understand your audience
One of the most important things when you want to give out things such as postcards is that you understand the people you give them to. You need to think about what they like and the best way you can give them what they want. Of course, you can never achieve that you please everyone with what you have chosen but you need to pick out some designs that most of the people you send your postcards to will like. If you are successful at finding the right design, then know that you have managed to market yourself properly since people will take your postcard more seriously, and the chances of them working with you rise immediately.
iv. Keep it simple
Simplicity is one of the key factors that can lead you to success. So, do your best to make the message as simple and concise as possible, as customers will easily understand it and respond to it. Avoid long paragraphs or some cliches and unnecessary phrases and visuals, which will only distract them from the main point. Also, make sure to emphasize the most important information, like your website, links, location, offers, and important dates, and use bold text and contrasting colors for these details. With a postcard, you should inspire people to check out what you have to offer, not overwhelm them with unnecessary complexity or other data that doesn’t represent anything enticing to them.
v. Use quality pictures
If you want to portray your company on a good note to the people, then you need to invest some money into images that are of high quality. They will make your company appear much more professional, and that can leave a good impression on potential customers. Also, make sure that the pictures are properly integrated into the postcard. You do not want a mess, but make sure that everything has its own place and that nothing is too much.
vi. Make it sound urgent
The feeling of urgency is something that can make people become more interested in your offers, so add this a bit. You can use phrases like ‘Limited time only’ or ‘Only 2 days left’ to make them feel it is worth checking out your products before the offer expires. Also, these phrases signal them that they need to act as quickly as possible, which will reflect positively on your revenue and increase the chances of successful purchases. Visuals can also help with this, as you can use some bold text and colors to make it catch their attention easily, and they quickly change their mind and recognize the importance of acting.
vii. Optimize the postcard
It is really important that your postcard can be easily read by all people. This means you need to use fonts which are clear. Also, you should cut to the chase of what you have to offer and what you want in return. People’s attention span nowadays is short, so you need to express all that you want with the most clear sentences but they still need to be somewhat concise. You may need to do a few draft versions before you come to the right one. Also, we would advise you to be original with the content of the postcard if you want people to recognize you more. If you go with something that other companies have used before you then people most likely won’t be too interested.
viii. Incorporate your brand
You should implement some brand symbols into the postcard because it can lead to some long-term benefits. You should put your logo, slogan, and some other hints into the postcard to stick in people’s subconscious. If you manage to do this also through other marketing campaigns, you will always be in their mind when they think about a product that you sell or a service that you give. That is why when you think about burgers, your mind instantly presents a picture of McDonalds, so make sure that you do not miss out on this opportunity.
Final Words
Your postcard needs to be something special. It can’t be a ripoff of all the other postcards, but it needs to represent your company and your values. If you want to use it as a good marketing tool, then you will have to utilize clever design; among other things, the more you put into this marketing campaign, the more success you will see, as with all other types.
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