Choosing the right CRM software is quite a challenge. However, this investment is worthwhile, as a tailored program will streamline the operation and increase the company’s efficiency. There are many solutions available on the market, each with different advantages, which makes it difficult to choose a single solution. In this article, we will look at tips that will make it easier to choose the perfect solution.
What is a CRM Program?
A CRM (Customer Relationship Management) program improves customer relationship management. A CRM system collects customer data to improve customer service, increase sales or build loyalty among customers.
CRM software differs in many aspects. From the way it works, to its price and comprehensiveness, not every CRM is suited to every company.
Key Functionalities of a CRM System
Here are the key features of CRM system :
1. Contact Management
Storing and updating customer information, such as contact details and purchase history. Segmenting contacts based on various criteria, such as location, industry or company size.
2. Sales
Track potential sales from first contact to closing. Managing sales opportunities. Create and send offers. Recording won and lost bids.
3. Customer Service
Managing interactions with customers. Tracking problems reported by customers. Providing customer support via email, livechat and phone. Collecting and analyzing customer interaction data to identify areas for improvement.
Choosing a CRM System for Your Business
i. Determine your needs
In order to make the right decision, the first thing you need to do is identify your own needs and limitations. First of all, you should consider what functionalities are most important to effectively manage customer relations. In addition, it is important to determine the number of users, and this is closely related to determining the available budget that the company plans to spend on the purchase of the program. In addition, it is worth considering whether you want the system to run on your own servers or in the cloud.
ii. Investigate the available options
Knowing your own needs, it’s a good idea to shop around for a system that fits them. Reviews and comparisons can be used for this. It’s also worth consulting with experts who can determine which system will work best for your industry. In addition, many programs offer a testing period, so that you can test the program for a specific period of time without obligation, in order to practically match the program to your company’s needs.
iii. Determine compatibility and consider integrations
An essential step to take before choosing a CRM system is to analyze the programs and tools you currently use to determine their compatibility with the CRM systems you choose. It’s also worth looking ahead, at the integrations available, to analyze long-term which software will be most convenient, and which software will provide opportunities for growth.
Additional factors
It is also worth looking at other aspects that can help you choose the right software:
- Scalability: Make sure that the CRM software you choose will be able to grow as your business grows.
- Security: Make sure the CRM software you choose provides adequate data security.
- Ease of use: Choose CRM software that is easy for employees to use.
- Customer support: Check that the CRM software you are going to choose has good customer support so that you can get the right support in case of problems.
A great example of CRM software is Firmao, a Polish cloud-based CRM/WMS process automation solution designed for small and medium-sized businesses.
Firmao is known for its ease of use, modular design, unique ability to quickly and easily adapt to the specific needs of any company and extensive integrations with over 1,000 external IT systems.
Final Remarks
Choosing the right CRM system for your company is an extremely important task, as it will affect the efficiency and growth of your business. The tips in the article should help you make the right decision.
