How AI is Revolutionizing A/B Testing for Better Results?

While we always say comparisons can kill your happiness, in the digital world business thrives on them. One prime example is how we consistently utilize A/B testing. A/B testing is also known as split testing, and it is a method of comparing two versions of something like a webpage, ad, email, or app feature to […]
AI Coach: How Artificial Intelligence is Transforming NBA Player Development?

The Miami Heat has embarked on an ambitious project that could revolutionize how fans experience the NBA basketball. What is more, the metrics pertinent to basketball may also face some changes. Their digital arena initiative represents a bold step into the world of metaverse, creating a parallel virtual version of their home court where fans […]